The philosophy of Christoff Atelier

The designer does not, as a rule, begin with a preconceived idea. His idea is the result of subjective and objective thought, and the design is a product of the idea. In order, therefore, to achieve an honest and yet effective solution he must necessarily pass through some sort of mental process. Consciously or not, he analyzes, interprets, translates... He improvises, invents new techniques and combinations... He coordinates and integrates this material so that he may restate the problem or objective in terms of ideas, pictures, forms, & shapes. He unifies, simplifies, eliminates superfluities. He symbolizes ... abstract from his material by association and analogy. He intensifies & reinforces the symbols or messages with appropriate accessories to achieve clarity & interest. He draws upon instinct & intuition. He considers the spectator, his feelings & predilections.  Go -> [Main Menu] <-

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